India, April 29 -- Mumbai, April 29, 2026 - Renowned Mumbai-based commercial photographer Ketaki Nikam, founder of Piccturemint, has shared the remarkable behind-the-scenes story of how a last-minute assignment became the most successful campaign in Tirumala Designers' history, a powerful testament to her signature ability to transform brand narratives through creative vision and technical excellence.When Tirumala Designers' campaign landed on her desk with just 2-3 days to go, the project was a...
India, April 29 -- IPL teams, fashion labels, D2C brands, and FMCG majors rush to clear music rights as the season begins ; Driven by better ROI on licensed music and tighter enforcement from labelsThe IPL season has begun and with it, a question making its way through the legal and marketing departments of some of India's biggest brands: is our music licensed? For Chennai Super Kings, one of the tournament's most commercially active franchises, the cost of not asking that question arrived in th...