India, Jan. 31 -- The Government of India has issued a release:
Steel Authority of India Limited (SAIL), a Maharatna PSU under the Ministry of Steel, in collaboration with MyGov, has launched "सेल-e-BRATION:Steel Built India, SAIL Built Trust" on 30th January, 2026. This nationwide creative contest invites Indian citizens to showcase their storytelling prowess through engaging reels, cinematic stories, and communicative digital ads.
Objectives of the Campaign
The primary objective of सेल-e-BRATION is to highlight SAIL's integral role in the daily lives of every Indian. By positioning the brand as a "reliable friend," the campaign seeks to foster a deeper emotional connection-the "Steel-to-Soul" bond-showing that while SAIL builds the nation's infrastructure, it also protects the precious moments of its citizens.
Themes for Participation
Participants can choose from four diverse narratives:
Prizes and Recognition
To encourage and reward India's creative talent, the top 5 creators will receive:
How to Participate
Link of MyGov:
https://www.mygov.in/task/sail-e-bration-steel-built-india-sail-built-trust-reel-contest/
Disclaimer: Curated by HT Syndication.
