India, Nov. 5 -- The Government of India has issued a release:
The Ministry of Micro, Small and Medium Enterprises, signed a Memorandum of Understanding (MoU) with the Tribal Cooperative Marketing Development Federation of India (TRIFED), under the Ministry of Tribal Affairs, to strengthen market access for eligible tribal artisans registered under the PM Vishwakarma Scheme. The MoU was signed in the presence of Dr. Rajneesh, Additional Secretary & Development Commissioner, Ministry of MSME; Shri M. Raja Murugan, Managing Director, TRIFED; along with Shri Nitish Kumar, Deputy Director General (DDG); Shri Danish Ashraf, Joint Development Commissioner, Ministry of MSME; and Shri Prateek Singh Meena, Executive Director, TRIFED.
The collaboration brings together the Ministry of MSME's PM Vishwakarma framework and TRIFED's established Tribes India marketplace and retail network.
The PM Vishwakarma Scheme, launched on 17 September 2023, seeks to improve the quality and reach of the products and services of traditional artisans and craftspeople. The Scheme supports artisans whose skills are passed from generation to generation through the traditional guru-shishya model of training within families and informal groups.
Objectives of the MoU:-
This collaboration represents an important step towards expanding the market visibility of tribal artisans registered under PM Vishwakarma by connecting their traditional products with the Tribes India retail and digital marketplace network. It will support product presentation, capacity building and broader market access for participating artisans, in accordance with the applicable terms and policies of the two organisations.
Disclaimer: Curated by HT Syndication.
