India, Dec. 5 -- The Government of India has issued a release:
During Kashi Tamil Sangamam 4.0, stall number 39 at Namo Ghat attracted special attention from visitors, where Nitendra Flowercycling Pvt. Ltd. (Aaradhya Kripa & Petals), a Kashi-based startup based in Mughalsarai, showcased its innovative and spiritually inspired work. Launched in February 2024, this initiative is setting an authentic and effective example by combining Kashi's spiritual tradition, environmental conservation, and modern business models.
'Aaradhya Kripa' is based on ancient Indian wisdom, inspired by the fragrant chapters of Varahamihira's Brihatsamhita and the 14 constituent elements of Agastya Muni. The startup collects and recycles sacred flowers and coconuts found daily at temples and ghats to create all-natural incense and aromatic products. This is not only reducing waste on the Ganga ghats but also creating employment in the local community. All the company's products meet IFRA grade quality and safety standards, placing them in the premium category.
The startup's unique strength is its confluence of experienced individuals from diverse fields-MBA professionals, legal experts, railway officials, and other industries. Mr. R.N. Trivedi, the company's director and a retired railway officer, explained that a shared dedication to Sanatan culture has brought this diverse team together. A customer at the stall praised the fragrance of the company's incense sticks, saying, "The scent of Aaradhya Krupa's incense sticks completely calms the mind. I will be a regular customer."
Aaradhy Kripa currently operates on a direct-to-consumer model, delivering its products to 16 states across the country and selling over 500 packets daily. All of its products are also available online. Mr. Trivedi expressed his gratitude to Prime Minister Shri Narendra Modi and Uttar Pradesh Chief Minister Shri Yogi Adityanath for providing the opportunity and platform to set up a stall at the Kashi Tamil Sangamam.
Overall, this initiative by Nitendra Flowercycling Pvt. Ltd. is strengthening the spirit of "Ek Bharat Shreshtha Bharat" by combining the tradition, spirituality, and innovation of Kashi with environmental protection and social empowerment. Aaradhya Kripa is emerging as a living example of national unity and cultural exchange by bringing authentic, natural, and cultural fragrances to consumers across the country.
Disclaimer: The original story of this translated version is available on Press Information Bureau.
Disclaimer: Curated by HT Syndication.
