India, Aug. 7 -- The Government of India has issued a release:
Mumbai: 7 August 2026
The BRICS WAVES Bazaar 2026, hosted by the Ministry of Information & Broadcasting, through the National Film Development Corporation (NFDC), concluded today successfully at Mumbai, after two days of high-level industry dialogue, business networking and international collaboration, bringing together representatives from 20 BRICS member and partner countries.
Over 900 industry delegates attended the Bazaar with more than 275 curated B2B meetings between producers, studios, broadcasters, film commissions, AVGC, government representatives, investors, technology companies and creative enterprises. These engagements have laid the foundations for new co-productions, business partnerships, institutional collaborations and long term creative exchange among BRICS nations and partner countries.
Speaking about the outcomes of the Bazaar, Managing Director, National Film Development Corporation (NFDC), Prakash Magdum, said: "BRICS WAVES Bazaar has showcased the immense potential of creative collaboration among BRICS nations and partner countries. The partnerships and conversations initiated here mark the beginning of stronger co-productions, business collaborations and creative exchange. Through WAVES, India remains committed to building lasting bridges that strengthen the global creative economy."
Key Announcements and International Collaborations:
The BRICS WAVES Bazaar also served as a launchpad for several significant international collaborations through B2B, Letters of Intent (LoI), Memoranda of Understanding (MoU) and cross-border business announcements, including:
NFDC Managing Director, Mr. Prakash Magdum and and Mr. Daniel Celli, Head of Rio Film Commission, Brazil exchanging a Letter of Intent to strengthen audiovisual collaboration between both the organizations in course of BRICS WAVES Bazaar 2026.
The successful conclusion of BRICS WAVES Bazaar 2026 marks another significant milestone in strengthening creative economy cooperation among BRICS nations. By bringing together governments, industry leaders, creators, investors and institutions on a common platform, the Bazaar has reinforced India's commitment to fostering sustainable international partnerships and positioning the creative industries as a key pillar of cultural diplomacy and economic growth.
Organised as a dedicated marketplace for the creative industries, the two-day event served as a platform for film, television, AVGC-XR, gaming, animation, media and digital content stakeholders to forge new partnerships, explore co-production opportunities, exchange knowledge and strengthen cultural and creative cooperation across the BRICS ecosystem.
PIB Mumbai | Sriyanka Chatterjee/Robin Singh/Priti Malandkar
Disclaimer: Curated by HT Syndication.
