MUMBAI, India, Oct. 26 -- Intellectual Property India has published a patent application (202611114581 A) filed by Dr. Apoorva Shukla; Dr. Ruchi; Dr. Priyanka Tyagi; Dr. Pramod Kumar Pandey; Ar. Kamlesh Kumhar; Dr. Mohit Sharma; Dr. Suruchi Agrawal; Ar. Shuchi Jain; Dr Jitendra Singh; Dr Honey Tomar; and Dr Anjani Kumar on September 24, 2026, for Weighted Adaptive Layout Engine For Digital Marketing Creative.
Inventors include Dr. Apoorva Shukla; Dr. Ruchi; Dr. Priyanka Tyagi; Dr. Pramod Kumar Pandey; Ar. Kamlesh Kumhar; Dr. Mohit Sharma; Dr. Suruchi Agrawal; Ar. Shuchi Jain; Dr Jitendra Singh; Dr Honey Tomar; and Dr Anjani Kumar.
The application for the patent was published on October 23, 2026, under issue no. 43/2026.
Abstract: The present invention discloses a weighted adaptive layout engine (100) for automatically generating and optimising layouts for digital marketing creatives across heterogeneous placement formats. The engine (100) integrates an input interface module (110), a contextual data acquisition module (120), a weight assignment module (130), a layout generation engine (140), an adaptive rendering module (150), a performance feedback module (160) and a machine learning optimisation module (170), operatively coupled through a communication bus. The weight assignment module (130) computes a composite priority score for each creative element by aggregating a brand-hierarchy weight, an objective weight, an audience-affinity weight and a placement-constraint weight. The layout generation engine (140) positions weighted elements within an adaptive grid by solving a multi-objective constraint problem, while the adaptive rendering module (150) transforms the layout across multiple aspect ratios. Engagement telemetry continuously refines the weighting policy.
Disclaimer: Curated by HT Syndication.
