MUMBAI, India, Aug. 10 -- Intellectual Property India has published a patent application (202641090904 A) filed by Dr. Sithara Gopinath; Dr. Shiv Kumar Sharma; Abhishek Bose; Mayank Chauhan; Dr. M Mallikarjuna; Ratnesh Kumar Shukla; Ruby Kaushik; and Ms Priyanka on July 27, 2026, for Tokenized Marketing Mix System For Digital Banking Using Artificial Intelligence And Distributed Ledger Technology.
Inventors include Dr. Sithara Gopinath; Dr. Shiv Kumar Sharma; Abhishek Bose; Mayank Chauhan; Dr. M Mallikarjuna; Ratnesh Kumar Shukla; Ruby Kaushik; and Ms Priyanka.
The application for the patent was published on July 31, 2026, under issue no. 31/2026.
Abstract: ABSTRACT Disclosed herein is a tokenized marketing mix system (100) for digital banking using Artificial Intelligence and distributed ledger technology that comprises a Customer Data Interface (102), a Banking Transaction Interface (104), a User Device Interface (106), a Marketing Campaign Repository (108), a Digital Token Repository (110), a Distributed Ledger Network (112), a Smart Contract Engine (114), a Communication Interface (116), a Memory Unit (118), and a Processing Unit (120), Processing Unit (120) comprises a Data Acquisition and Integration Module (122), an AI-Based Customer Intelligence Module (124), a Marketing Strategy Optimization Module (126), a Tokenization and Ledger Management Module (128), a Smart Contract and Compliance Management Module (130), and a Performance Analytics and Adaptive Learning Module (132), System (100) intelligently generates personalized marketing strategies, issues and manages digital marketing tokens, records token-related events through distributed ledger technology, executes smart contracts, and adapts marketing strategies based on campaign performance and customer engagement.
Disclaimer: Curated by HT Syndication.
