MUMBAI, India, July 24 -- Intellectual Property India has published a patent application (202621065858 A) filed by Lnct University on May 25, 2026, for The Role Of Digital Marketing In Shaping Consumer Behaviour & Satisfaction In Bhopal District-An Empirical Analysis.
Inventors include Umesh Kumar Shukla; Dr. Arvind Singh; and Dr. Ashok Kumar Rai.
The application for the patent was published on July 17, 2026, under issue no. 29/2026.
Abstract: ABSTRACT The Role of Digital Marketing in Shaping Consumer Behaviour & Satisfaction in Bhopal District-an Empirical Analysis The present invention relates to an empirical digital marketing analytical system designed to study and evaluate the impact of digital marketing strategies on consumer behaviour and satisfaction in the Bhopal district. The system integrates multiple digital platforms such as websites, social media, and e-commerce channels to collect real-time consumer interaction data. By leveraging advanced data analytics techniques, the invention enables a comprehensive understanding of how digital marketing influences consumer decision- making processes. The invention further incorporates machine learning-based consumer profiling and behavioural analysis to examine key factors such as preferences, purchasing patterns, engagement levels, and feedback responses. It evaluates the effectiveness of various digital marketing strategies including search engine optimization, social media marketing, content marketing, and targeted advertising. Additionally, the system measures customer satisfaction through analysis of reviews, service quality, and post-purchase experiences, thereby providing actionable insights for improving customer engagement and loyalty. Moreover, the proposed system is specifically tailored for regional markets, particularly Tier-II cities like Bhopal, where socio-economic and cultural factors significantly influence consumer behaviour. The invention provides predictive analytics capabilities to forecast future trends and optimize marketing strategies. It offers a scalable, data-driven solution that enhances business performance, supports personalized marketing, and contributes to improved customer satisfaction and long-term growth.
Disclaimer: Curated by HT Syndication.
