MUMBAI, India, Oct. 5 -- Intellectual Property India has published a patent application (202641116266 A) filed by Dr. K. Gyaneshwari; Dr. Nivritti James; Dr. Ashutosh Kumar Singh; Mr. A. Hariharan; Dr. Deep Chand Kumawat; Dr. Dinesh Bhagwan Hanchate; Dr. S. Udayakumar; Prof. Lata Ramaji Lodhi; Ms. Shrutuja Kamble; Bharati Manish Ghode; and Dr. Preeti Thakur on September 28, 2026, for The Future Of Digital Marketing: Consumer Acceptance Of Ai-Driven Marketing.
Inventors include Dr. K. Gyaneshwari; Dr. Nivritti James; Dr. Ashutosh Kumar Singh; Mr. A. Hariharan; Dr. Deep Chand Kumawat; Dr. Dinesh Bhagwan Hanchate; Dr. S. Udayakumar; Prof. Lata Ramaji Lodhi; Ms. Shrutuja Kamble; Bharati Manish Ghode; and Dr. Preeti Thakur.
The application for the patent was published on October 02, 2026, under issue no. 40/2026.
Abstract: The present invention provides a system and method for adaptive AI-driven digital marketing based on consumer acceptance. The system receives consumer interaction data, preferences, consent information, communication history, and contextual information from digital sources and processes the information to determine a consumer acceptance state. An AI marketing decision engine generates, selects, or modifies marketing communications according to the acceptance state and marketing objectives. A consent and policy module verifies communication permissions and predefined restrictions before delivery. Consumer responses are subsequently captured and processed to update the acceptance state. Based on the updated state, the system dynamically adjusts content, personalization, communication frequency, channel, timing, or marketing intensity for subsequent communications. The invention thereby establishes a feedback-driven marketing architecture in which consumer acceptance continuously influences AI-generated marketing decisions.
Disclaimer: Curated by HT Syndication.
