MUMBAI, India, Sept. 22 -- Intellectual Property India has published a patent application (202621092845 A) filed by Dr. Nivritti James; Dr. Prashant Ravindrakumar Pandya; Dr. B. Rajendranath; Dr. Poorani. D; Dr. Jyoti Deepak Joshi; Dr. Jaya Mathew; Mrs. A. Lakshmi; Dr. Coral Barboza; Dr. Nikita Suresh Aurange; and Dr. Yogesh Maheswari on July 30, 2026, for The Effectiveness Of Customer Relationship Management (crm) In Retail Businesses.
Inventors include Dr. Nivritti James; Dr. Prashant Ravindrakumar Pandya; Dr. B. Rajendranath; Dr. Poorani. D; Dr. Jyoti Deepak Joshi; Dr. Jaya Mathew; Mrs. A. Lakshmi; Dr. Coral Barboza; Dr. Nikita Suresh Aurange; and Dr. Yogesh Maheswari.
The application for the patent was published on September 18, 2026, under issue no. 38/2026.
Abstract: The present invention discloses a computer-implemented system and method for dynamically evaluating and enhancing Customer Relationship Management (CRM) effectiveness in retail businesses through intelligent behavioural analytics, predictive modelling, and adaptive engagement optimisation. The system collects customer interaction data from multiple retail channels, analyses purchasing patterns, engagement behaviours, and customer preferences, and generates dynamic CRM effectiveness scores. A predictive modelling engine determines customer retention probabilities, purchasing tendencies, and campaign responsiveness characteristics, while an adaptive recommendation module generates personalised engagement strategies and optimises promotional activities. The invention enables real-time monitoring of CRM performance, automated campaign adjustment, and data-driven retail decision-making. By integrating machine learning-based analytics with customer relationship management processes, the disclosed system improves customer satisfaction, strengthens loyalty programmes, enhances retention strategies, and increases overall retail business efficiency.
Disclaimer: Curated by HT Syndication.
