MUMBAI, India, Oct. 5 -- Intellectual Property India has published a patent application (202517107666 A) filed by Google LLC on November 06, 2025, for Techniques For Determining Cross Platform User Journey And Attribution Using A Dynamic Banner.
Inventors include Mukkera, Harsha Reddy; Bansal, Ishan; and Chauhan, Satvik.
The application for the patent was published on October 02, 2026, under issue no. 40/2026.
Abstract: Systems and methods for determining cross platform attribution. The system receives, from a user device of a user, user interaction data associated with an interaction of the user with a website associated with an entity. The user interaction data can be generated by a banner that is embedded in the website. In response to receiving the user interaction data, the system can cause a mobile application associated with the entity to be launched on the user device. Additionally, the system can receive, from the mobile application, application event data associated with an action performed in the mobile application. Moreover, the system can process the application event data to generate attribution data. Furthermore, the system can store the attribution data in an attribution database.
Disclaimer: Curated by HT Syndication.
