MUMBAI, India, Oct. 5 -- Intellectual Property India has published a patent application (202611100857 A) filed by Poornima University; Dr. Shalini Saxena; and Dr. Mahendra Kumar Dhakad on August 20, 2026, for System For Adaptive Marketing Based On Behavioural Interaction Processing.
Inventors include Dr. Shalini Saxena; and Dr. Mahendra Kumar Dhakad.
The application for the patent was published on October 02, 2026, under issue no. 40/2026.
Abstract: A digital marketing system and method for generating adaptive marketing content based on behavioural interaction data are disclosed. The system includes an input unit configured to receive behavioural interaction data from multiple digital interaction sources, a memory configured to maintain interaction and prediction records, a processing unit configured to generate unified interaction datasets, behavioural transition matrices and psychological state records, a controller configured to generate behavioural prediction records by correlating current and historical behavioural information, and a communication interface configured to communicate marketing strategy records and receive post-communication behavioural interaction data. The controller updates behavioural prediction records according to the received behavioural interaction data while preserving correspondence among stored interaction records. The coordinated processing of behavioural interaction information enables continuous generation and updating of marketing strategy records through structured behavioural correlation, prediction and adaptive record management.
Disclaimer: Curated by HT Syndication.
