MUMBAI, India, June 26 -- Intellectual Property India has published a patent application (202441098396 A) filed by Flipkart Internet Private Limited on December 12, 2024, for System And Method For Customizing A Final Purchase Value In A Digital Platform.
Inventors include Ahmad, S. Shahnawaz; Gupta, Ankit; Kedia, Gopal Krishna; and Chakrabartty, Shreya.
The application for the patent was published on June 19, 2026, under issue no. 25/2026.
Abstract: The present disclosure relates to a system and a method (400) for customizing a final purchase value in a digital platform. The method includes determining (402) a product being searched for by a plurality of customers in the digital platform. Further, the method includes fetching (404) historical information and parameters corresponding to an account associated with the plurality of customers from a database and predicting (406) offers for the product corresponding to each of the plurality of customers based on the historical information and the parameters. Further, the method includes determining (408) the final purchase value based on the offers corresponding to the plurality of customers and transmitting (410) the final purchase value to a respective device associated with the plurality of customers. Therefore, the present disclosure overcomes limitations of traditional platforms by using customer data to personalize the final purchase value to provide a better shopping experience.
Disclaimer: Curated by HT Syndication.
