MUMBAI, India, July 24 -- Intellectual Property India has published a patent application (202611064389 A) filed by Indian Institute Of Information Technology Una on May 21, 2026, for Method And System For Controlling Advertisement Delivery On A Shared- Screen Device.
Inventors include Garg, Dr. Naman; Kumar, Dr. Ankur; Dr. Laxmanika; Sinha, Dr. Avishek; and Jain, Abhishek.
The application for the patent was published on July 17, 2026, under issue no. 29/2026.
Abstract: METHOD AND SYSTEM FOR CONTROLLING ADVERTISEMENT DELIVERY ON A SHARED-SCREEN DEVICE Provided are a method (600) and system (100) for controlling advertisement delivery on a shared-screen device (102-104) viewed by a plurality of viewers (130). The method comprises receiving (602) a plurality of local input signals associated with a viewing environment and determining (604) a co-viewing state associated with one or more actively attending viewers. Further, the method comprises generating (606) a privacy-bounded group-state token representing the co-viewing state while excluding raw sensor streams. Thereafter, the method comprises determining (608) a campaign progression state for an advertisement campaign based on the privacy-bounded group-state token and prior advertisement exposure information. Furthermore, the method comprises computing (610) compatibility conditions between the privacy-bounded group-state token and semantic creative attributes of a selected advertisement, modifying (612) one or more semantic creative attributes, generating (614) an adapted advertisement within campaign- authorized creative constraints, and outputting (616) the adapted advertisement on the shared-screen device (102-104).
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