MUMBAI, India, Nov. 2 -- Intellectual Property India has published a patent application (202617092109 A) filed by Anypoint Media Co. , Ltd. on July 29, 2026, for Method And Apparatus For Providing Control Information Of Target Advertisement.
Inventors include Baek, Wonjang; and Lee, Doohwan.
The application for the patent was published on October 30, 2026, under issue no. 44/2026.
Abstract: According to an aspect of a technology described herein, provided is a method for providing control information of a target advertisement, the method being performed by a computing device and comprising the steps of: (a) receiving network information and advertisement identification information from a mobile terminal; (b) on the basis of the network information of the mobile terminal, identifying a content reproducing device corresponding to the mobile terminal among multiple content reproducing devices; (c) identifying, when the content reproducing device is identified, a target advertisement to be provided by the content reproducing device among multiple advertisements, on the basis of the advertisement identification information; and (d) generating control information for the target advertisement and transmitting the control information to the content reproducing device so that the target advertisement is preferentially provided by the content reproducing device on the basis of an execution condition of the target advertisement.
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