MUMBAI, India, Oct. 5 -- Intellectual Property India has published a patent application (202611101790 A) filed by Iimt College Of Management on August 23, 2026, for Intelligent Influencer Marketing Evaluation And Roi Prediction System.
Inventors include Dr. Akash Kumar Srivastava; and Mr. Jaspal Singh.
The application for the patent was published on October 02, 2026, under issue no. 40/2026.
Abstract: The present disclosure relates to an intelligent influencer marketing evaluation and return on investment (ROI) prediction system (100) and a computer-implemented method (200) for evaluating influencer effectiveness and predicting campaign performance. The system (100) comprises an Influencer Data Acquisition Unit (102) configured to acquire influencer and campaign-related data from one or more social media platforms, an Influencer Analytics and Authenticity Evaluation Unit (104) configured to determine audience authenticity, engagement quality, sentiment, and brand–influencer compatibility, an AI-Based ROI Prediction and Ranking Unit (106) configured to predict campaign ROI, generate an influencer performance index, and rank influencers using one or more machine learning models, and a Campaign Feedback and Learning Unit (108) configured to update the machine learning models based on campaign outcome information. The method (200) comprises acquiring influencer data (202), evaluating influencer authenticity and compatibility (204), predicting campaign ROI and ranking influencers (206), and updating prediction models using campaign outcomes (208). The disclosed invention enables intelligent influencer selection and improved campaign planning through adaptive predictive analytics.
Disclaimer: Curated by HT Syndication.
