MUMBAI, India, Aug. 12 -- Intellectual Property India has published a patent application (202641093478 A) filed by Prince Shri Venkateshwara Padmavathy Engineering College; Prince Dr K Vasudevan College Of Engineering And Technology; Prince Shri Balaji Arts And Science College; and Prince Shri Venkateshwara Arts And Science College on August 01, 2026, for Intelligent Influencer-Customer Matching And Purchase Decision Optimization Platform.
Inventors include Ms. Janaki. K; and Ms. Nanthini. V.
The application for the patent was published on August 07, 2026, under issue no. 32/2026.
Abstract: The present invention relates to an Intelligent Influencer-Customer Matching and Purchase Decision Optimization Platform. The platform comprises a Consumer Data Acquisition Module, Consumer Profiling Engine, Influencer Analysis Engine, Matching and Recommendation Engine, Purchase Intention Prediction Engine, Campaign Optimization Module, and Analytics Dashboard. The invention utilizes artificial intelligence and machine learning techniques to analyse consumer behaviour, social media engagement, influencer characteristics, and purchasing patterns for generating personalized influencer recommendations and optimizing purchase decisions. The platform predicts consumer purchase intentions, identifies suitable influencers, improves marketing effectiveness, enhances customer engagement, and provides real- time analytics for data-driven decision-making. The invention facilitates intelligent influencer-based marketing strategies across digital commerce and consumer service ecosystems.
Disclaimer: Curated by HT Syndication.
