MUMBAI, India, Aug. 12 -- Intellectual Property India has published a patent application (202641093514 A) filed by Prince Shri Venkateshwara Padmavathy Engineering College; Prince Dr K Vasudevan College Of Engineering And Technology; Prince Shri Balaji Arts And Science College; and Prince Shri Venkateshwara Arts And Science College on August 01, 2026, for Integrated Marketing Communication Decision Support System For Consumer Behaviour Analysis In Fmcg Retail.
Inventors include Dr. B. Narayanee; and Ms. Sandhiyashree N.
The application for the patent was published on August 07, 2026, under issue no. 32/2026.
Abstract: The present invention discloses an integrated marketing communication decision support system for analyzing consumer behaviour towards Fast-Moving Consumer Goods (FMCG). The system collects and processes consumer, product, and marketing communication data from multiple sources to evaluate the effectiveness of advertising, sales promotion, branding, packaging, digital marketing, and retail communication. Based on the analysis, the system predicts consumer preferences, purchase intentions, and brand loyalty, and generates marketing recommendations for campaign optimization and customer engagement. A continuous feedback mechanism updates analytical models to improve recommendation accuracy and marketing performance, thereby enhancing business growth and consumer satisfaction.
Disclaimer: Curated by HT Syndication.
