MUMBAI, India, July 7 -- Intellectual Property India has published a patent application (202641076502 A) filed by Dr. Binsai Sebastian; Dr. Joshy Andrews; Dr. Pratiksha Wable; Ms. Manisha Chaudhary; Dr. Sanjay Prasad; Karad Rekha Lahu; Dr. Kolekar Shivaji Shrimant; and Dr. Sonal Sharma on June 20, 2026, for Integrated Hrm-Marketing Dashboard For Predictive Employer Reputation Management.

Inventors include Dr. Binsai Sebastian; Dr. Joshy Andrews; Dr. Pratiksha Wable; Ms. Manisha Chaudhary; Dr. Sanjay Prasad; Karad Rekha Lahu; Dr. Kolekar Shivaji Shrimant; and Dr. Sonal Sharma.

The application for the patent was published on July 03, 2026, under issue no. 27/2026.

Abstract: INTEGRATED HRM-MARKETING DASHBOARD FOR PREDICTIVE EMPLOYER REPUTATION MANAGEMENT ABSTRACT The invention presents an Integrated HRM-Marketing Dashboard for Predictive Employer Reputation Management, designed to unify workforce analytics, employee sentiment, recruitment data, brand communication metrics, and external market perception into a single intelligent platform. The system collects structured and unstructured data from human resource management systems, social media channels, review platforms, career portals, surveys, and marketing campaigns. Using predictive analytics, natural language processing, and reputation scoring models, the dashboard identifies emerging risks and opportunities affecting employer attractiveness, employee engagement, talent retention, and organizational credibility. It provides real-time visual indicators, trend forecasts, comparative benchmarks, and automated recommendations to support coordinated decision-making between HR and marketing teams. The invention enables organizations to anticipate negative perception patterns, align internal employee experience with external employer branding, and design targeted interventions before reputational damage occurs. By integrating HRM performance indicators with marketing reputation signals, the dashboard improves strategic workforce planning, recruitment effectiveness, employee advocacy, and brand consistency. The system is scalable, secure, and adaptable across industries, offering a proactive mechanism for managing employer reputation in competitive talent markets.

Disclaimer: Curated by HT Syndication.