MUMBAI, India, July 24 -- Intellectual Property India has published a patent application (202641068478 A) filed by Saveetha Institute Of Medical And Technical Sciences on June 01, 2026, for Influix Digital Marketplace For Creators & Brand.
Inventors include Syed Salaruddin; Dr. V. R. Vimal; and Dr Ramya Mohan.
The application for the patent was published on July 17, 2026, under issue no. 29/2026.
Abstract: In response to the rapid growth of influencer marketing and the increasing demand for authentic, data-driven brand collaborations, this invention introduces Influix - a Digital Marketplace for Creators & Brands. The App is designed to provide a centralized, transparent, and end-to-end system that connects brands with verified content creators and influencers for marketing campaigns. Influix eliminates inefficiencies such as manual outreach, unstructured negotiations, unreliable engagement metrics, and payment delays by integrating creator discovery, campaign management, contracting, analytics, and secure payments into a single digital ecosystem. The platform supports brands in identifying suitable creators based on niche, audience demographics, engagement quality, location, pricing, and campaign objectives, while enabling creators to transparently monetize their influence through structured collaborations and UGC opportunities. By bridging the gap between brands seeking measurable ROI and creators seeking fair monetization and visibility, Influix provides an efficient, scalable, and trust-driven solution for modem influencer marketing
Disclaimer: Curated by HT Syndication.
