MUMBAI, India, Sept. 28 -- Intellectual Property India has published a patent application (202621093492 A) filed by Dr. Alpa Srivastava; and Dr. N. Bargavi on August 01, 2026, for Automated Artificial Intelligence Based Sentiment Analysis System For Social Media Brand Reputation Monitoring And Management.

Inventors include Dr. Alpa Srivastava; and Dr. N. Bargavi.

The application for the patent was published on September 25, 2026, under issue no. 39/2026.

Abstract: ABSTRACT An artificial intelligence based sentiment analysis system for social media brand reputation management is disclosed. The system collects authorized social media posts, comments, reviews, hashtags, reactions, captions, timestamps, and engagement metadata relating to a selected brand, product, service, or campaign. A preprocessing engine removes noise, duplicates, spam, and irrelevant content while preserving emojis, abbreviations, negation, and contextual linguistic features. A language module supports multilingual and code-mixed content. A sentiment classification engine applies machine learning, deep learning, or transformer models to identify positive, negative, neutral, and mixed sentiment and determine emotional intensity, confidence, urgency, sarcasm probability, and topic relevance. An influence module evaluates reach, engagement, credibility, and dissemination velocity. A reputation scoring module generates dynamic brand reputation scores using sentiment, influence, recency, frequency, geography, campaign relevance, and issue severity. A threat detection module identifies abnormal sentiment changes, complaint clusters, misinformation, coordinated activity, and emerging reputation risks. Alerts are generated when configured thresholds are exceeded. A dashboard displays trends, topics, influential sources, geographic patterns, competitor comparisons, and campaign performance. A recommendation module suggests communication and escalation actions. User-validated feedback supports adaptive retraining and improved analytical accuracy. Secure access controls, audit functions, explainable outputs, and configurable retention support responsible deployment across organizational environments.

Disclaimer: Curated by HT Syndication.