MUMBAI, India, June 30 -- Intellectual Property India has published a patent application (202641072948 A) filed by Saveetha Institute Of Medical And Technical Sciences on June 12, 2026, for Ai-Powered System And Method For Automated Legal Compliance Monitoring And Verification In Influencer Marketing Based On Advertising Regulations And Consumer Protection Laws.
Inventors include Sornalakshmi R. R; Harshita. M. S; and Deepak Nallaswamy Veeraiyan.
The application for the patent was published on June 26, 2026, under issue no. 26/2026.
Abstract: The present invention discloses an Al-powered system and method for automated legal compliance monitoring and verification in influencer marketing. The system is designed to analyze digital content across multiple platforms and ensure adherence to advertising regulations and consumer protection laws. It comprises a data acquisition module, preprocessing unit, content analysis engine, legal compliance module, decision engine, and reporting system. The content analysis engine utilizes natural language processing and computer vision techniques to interpret textual and visual content, identify promotional intent, and detect brand mentions. The legal compliance module applies predefined regulatory rules to evaluate compliance, detecting violations such as missing disclosures and misleading claims. The decision engine generates compliance scores and provides actionable recommendations, while the alert system notifies stakeholders in real time. The system also includes a feedback mechanism that continuously updates Al models to adapt to changing regulations. By automating compliance monitoring, the invention reduces manual effort, enhances accuracy, and promotes transparency in influencer marketing. It provides a scalable solution for regulators, brands, and influencers, ensuring ethical advertising practices and protecting consumer interests in the digital marketplac
Disclaimer: Curated by HT Syndication.
