MUMBAI, India, Sept. 14 -- Intellectual Property India has published a patent application (202641106926 A) filed by Chaitanya Bharathi Institute Of Technology on September 05, 2026, for Ai-Driven Consumer Behavior Prediction And Personalized Marketing Intelligence System.
Inventors include Dr. B. Neeraja; Dr. B. V. Jayanthi; Dr. Rakhee Renapurkar; Dr. K. Yesu Babu; and Dr. M. Ramesh.
The application for the patent was published on September 11, 2026, under issue no. 37/2026.
Abstract: The present invention relates to the development of an AI-based system for the prediction of consumer behavior and personalization of marketing intelligence which is designed to analyze consumer interactions and predict their purchasing behavior through personalized marketing decisions. It collects multi-source data about consumers, which includes information related to their browsing activities, purchasing behavior, demographic features, transactions, social interactions, searching behaviors, and engagement behaviors. An AI engine performs pre-processing on the collected data using machine learning and deep learning methods for the identification of behavioral patterns, consumer preferences, purchase intentions, and even the possibility of churn. There is a predictive analytics engine that produces consumer segmentation and predictions about future behaviors, whereas there is a recommendation engine that creates recommendations related to personalized products, offers, advertisements, and communication strategies. FIG.1
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