MUMBAI, India, Aug. 31 -- Intellectual Property India has published a patent application (202517105534 A) filed by Google LLC on October 31, 2025, for Ai Agent For Persistent Campaign Optimization.
Inventors include Atluri, Sandeep; Zhou, Xiaolan Pctus Application No; Huang, Tao; and Burdick, Brian.
The application for the patent was published on August 28, 2026, under issue no. 35/2026.
Abstract: A method efficiently tests campaign configuration modifications with reduced risk of performance degradation. The method includes obtaining content sponsor data for content sponsor(s) associated with respective campaign(s), generating a prompt based at least in part on the content sponsor data, and generating candidate modifications at least in part by applying the prompt to a generative artificial intelligence (Al) model. The method also includes generating test configuration(s) that differ from the configuration(s) of the respective campaign(s) in accordance with a first candidate modification, and applying the test configuration(s) to a virtual test environment that is isolated from a production environment. The method also includes determining performance metric(s) associated with applying the test configuration(s) to the virtual test environment.
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