MUMBAI, India, July 7 -- Intellectual Property India has published a patent application (202641078022 A) filed by Pratik Ghosh; Sriram M; Jacob Joseph K; and Kerena Anand on June 24, 2026, for A System And Method For Netnography-Based Digital Brand Communication Analytics And Fashion Trend Identification For Athleisure Brands.
Inventors include Pratik Ghosh; Sriram M; Jacob Joseph K; and Kerena Anand.
The application for the patent was published on July 03, 2026, under issue no. 27/2026.
Abstract: A System and Method for Netnography-Based Digital Brand Communication Analytics and Fashion Trend Identification for Athleisure Brands Abstract The present invention discloses a Netnography-Based Digital Brand Communication Analytics and Fashion Trend Identification System for athleisure brands. The system collects customer-generated content from social media platforms, processes the data through automated thematic analysis, identifies customer engagement patterns, and maps emerging fashion trends. The invention integrates social media analytics, netnography, trend forecasting, and engagement measurement into a unified framework. The system enables organizations to evaluate digital communication effectiveness, monitor consumer perceptions, identify trend adoption patterns, and generate strategic recommendations for brand growth and customer engagement. The invention provides a scalable, real-time, and data-driven approach to digital brand intelligence in the fashion and athleisure industry.
Disclaimer: Curated by HT Syndication.
