MUMBAI, India, July 7 -- Intellectual Property India has published a patent application (202641058226 A) filed by Jai Shriram Engineering College on May 07, 2026, for A System And Method For Enhancing Customer Retention In Garment Industry Using Relationship Marketing And Digital Crm Analytics..
Inventors include Dr. P. Megaladevi; Mr. M. Praveen Kumar; Ms. J. Uma; Dr. K. Anitha; Dr. A. Padmapriya; Dr. B. Preethi; Ms. S. Saranya Jegajothi; Ms. Donia Sweety. R. C; and Ms. Gowcika. K.
The application for the patent was published on July 03, 2026, under issue no. 27/2026.
Abstract: Abstract ______ -.::R.::e::.-:l.::.at;;;.io"'n:::s=hip marketing is a crucial strategy for businesses to build strong, long,..;-t:.::e:.:rm.:.:._ ____ _ -Q) C) Ill D.. Q) -1-- N E... 0 -LL. (0 N N CIO 1.1') .0. .. -::1' (0 N 0 ~ M M N CIO -(0 (0 N 0 N I - :n:::sE 'C ' - J?r: T !=. ~+ '"'c- .'·---~rr........•·, I "0" '" relationships with customers, ultimately driving customer retention and loyalty. This study explores the impact of relationship marketing on customer retention, examining the key factors that influence customer relationships and retention. A comprehensive review of existing literature reveals that trust, communication, commitment, and satisfaction are essential components of relationship marketing that significantly impact customer retention. The study also highlights the importance of personalization, customer engagement, and feedback in building strong customer relationships. The findings suggest that businesses can improve customer retention rates by investing in relationship marketing strategies that foster trust, communication, and commitment. This study provides insights for marketers and businesses seeking to develop effective relationship marketing strategies that drive customer loyalty and retention. Customer satisfaction is identified as a major mediator between relationship marketing and customer retention. Satisfied customers are more likely to develop loyalty, resist competitive offers, and continue their relationship with the brand for an extended period. The study highlights that relationship marketing strategies such as personalized services, after- sales support, loyalty programs, and feedback mechanisms significantly enhance customer satisfaction and retention rates. The research also discusses the role of technology and digital platforms in strengthening relationship marketing efforts. Tools such as CRM systems, social media platforms, data analytics, and personalized digital communication enable organizations to track customer behavior, understand preferences, and deliver customized offerings. These technological advancements allow firms to create meaningful interactions and build long-lasting relationships with customers in both online and offline environments.
Disclaimer: Curated by HT Syndication.
