MUMBAI, India, July 7 -- Intellectual Property India has published a patent application (202641058227 A) filed by Jai Shriram Engineering College on May 07, 2026, for A System And Method For Analyzing And Influencing Consumer Buying Behaviour Through Social Media Marketing Printed T Shirt Industry..
Inventors include Dr. T Ezhilarasi; Mrs. L. Kanimozh; Ms. S. Prabhavathi; Dr. A. Padmapriya; Dr. B. Preethi; Mr. N. Murugesan; Ms. G. Ramya Krishna; Ms. Jeyaswetha. R; Ms. Kaviya. R; and Ms. Maheshwari. M.
The application for the patent was published on July 03, 2026, under issue no. 27/2026.
Abstract: Abstract The current invention relates to a system and technique that uses social media marketing analytics to analyze and influence consumer purchasing behavior in the printed T -shirt business. Data collected from social media networks, including user interactions like likes, shares, comments, and click patterns, is integrated into the system. An intelligent analytics engine is used to process and analyze the gathered data in order to determine consumer preferences, trends, and purchase intentions. Targeted marketing methods, such as personalized ads and product recommendations, are produced by a prediction and personalization module. To improve interaction and communication, the system also includes a customer relationship management module. Through a feedback loop mechanism, the system continuously adjusts marketing performance based on customer answers and input. Through the scalable and effective use of data-driven insights and digital marketing methods, this invention improves decision-making, boosts customer retention, and improves sales performance in the apparel business.
Disclaimer: Curated by HT Syndication.
