MUMBAI, India, June 30 -- Intellectual Property India has published a patent application (202631071274 A) filed by Dr. Abhaya Ranjan Srivastava; Dr. Prashant Singh; and Ravi Krishna Srivastava on June 08, 2026, for A System And A Method For Predictive Consumer Engagement In Digital Marketing Using Context- Aware Behavioral Synthesis And Real-Time Adaptive Response Engine.
Inventors include Dr. Abhaya Ranjan Srivastava; Dr. Prashant Singh; and Ravi Krishna Srivastava.
The application for the patent was published on June 26, 2026, under issue no. 26/2026.
Abstract: ABSTRACT A SYSTEM AND A METHOD FOR PREDICTIVE CONSUMER ENGAGEMENT IN DIGITAL MARKETING USING CONTEXT-AWARE BEHAVIORAL SYNTHESIS AND REAL-TIME ADAPTIVE RESPONSE ENGINE The present disclosure relates to a system and method designed to facilitate predictive consumer engagement in digital marketing through context-aware behavioral synthesis and real-time adaptive response mechanisms. The system collects consumer interaction data from multiple sources, such as behavioral, contextual, and historical inputs. It then processes this data to create dynamic engagement state representations. A predictive engagement modeling unit predicts how users will interact, and a digital twin consumer simulation module tests different engagement strategies before they are put into action. The system also has an emotional sentiment mapping unit and a micro-moment trigger detection unit to improve the accuracy of personalization and find engagement opportunities with high intent. A real-time adaptive response engine changes content and delivery channels on the fly based on predictions. Also, a privacy-preserving data processing module makes sure that data is handled safely and in accordance with the law. The proposed invention offers a scalable, low-latency, and intelligent framework that greatly enhances engagement efficiency, responsiveness, and conembodiment rates compared to traditional systems.
Disclaimer: Curated by HT Syndication.
