MUMBAI, India, Nov. 2 -- Intellectual Property India has published a patent application (202621111291 A) filed by Dr. Ganesh R. Patare; Dr. V. O. Kavitha; Mrs. S. Kalpana; Ca. Mrs. Sanu Amol Purandare; Ms. A. Jenifer; Dr. Pankaj S Vishwakarma; Mr. Vijay Prabinkumar Panjabi; Dr. T. C. Manjunath; Dr. Manorma Shukla; Dr. Sonia Riyat; and Dr. V. Kannan on September 16, 2026, for A Study Of The Influence Of Social Media On The Financial Literacy Levels And Investment Awareness Of Gen Z Individual.
Inventors include Dr. Ganesh R. Patare; Dr. V. O. Kavitha; Mrs. S. Kalpana; Ca. Mrs. Sanu Amol Purandare; Ms. A. Jenifer; Dr. Pankaj S Vishwakarma; Mr. Vijay Prabinkumar Panjabi; Dr. T. C. Manjunath; Dr. Manorma Shukla; Dr. Sonia Riyat; and Dr. V. Kannan.
The application for the patent was published on October 30, 2026, under issue no. 44/2026.
Abstract: ABSTRACT A Study of the Influence of Social Media on the Financial Literacy Levels and Investment Awareness of Gen Z Individual Social media is an important source of financial information for Generation Z. Young individuals use social platforms to learn about saving, banking, digital payments, shares, mutual funds, and other investment products. However, online financial content may be educational, promotional, incomplete, or misleading. This proposed study examines how social media exposure influences the financial literacy levels and investment awareness of Gen Z individuals. It considers social media usage, content quality, source credibility, peer influence, financial knowledge, risk perception, and investment awareness. The proposed framework can support responsible financial education and safer digital financial decision-making.
Disclaimer: Curated by HT Syndication.
