MUMBAI, India, July 7 -- Intellectual Property India has published a patent application (202641080882 A) filed by Dr. Shilpa Ajay; Prof. Vishal Gotarane; Ms. Snehal Rathi; Dayananda Sagar Academy Of Technology And Management; Mrs. Tummalapudi Usharani; Dr. Rajesh Kumar Vishwakarma; Dr. Mahesh Kumar A. S.; Dr. M. K. Pushpa; Dr. Omkar Pattnaik; and Dr. Manjushree Nayak on June 30, 2026, for A Privacy-Preserving Emotion-State Adaptive Advertisement Delivery Platform.
Inventors include Dr. Shilpa Ajay; Prof. Vishal Gotarane; Ms. Snehal Rathi; Mrs. Tummalapudi Usharani; Dr. Rajesh Kumar Vishwakarma; Dr. Mahesh Kumar A. S.; Dr. M. K. Pushpa; Dr. Omkar Pattnaik; and Dr. Manjushree Nayak.
The application for the patent was published on July 03, 2026, under issue no. 27/2026.
Abstract: The present invention discloses a privacy-preserving emotion-state adaptive advertisement delivery platform configured to deliver digital advertisement content according to a validated real-time emotion state of a viewer. The platform comprises a signal acquisition module for receiving multimodal non-identifying viewer signals, a feature normalization module for generating standardized feature vectors, an emotion-state inference engine for generating an emotion-state vector with confidence and temporal stability values, an advertisement decision engine for selecting a compatible advertisement asset, a rendering controller for modifying display parameters, a feedback evaluation module for evaluating post-delivery response, and a privacy-preserving session manager for generating an ephemeral session token. The platform discards or avoids storing raw biometric data and uses anonymized event metadata for adaptive improvement. The invention reduces unsuitable advertisement rendering, reduces latency through edge processing, improves display resource utilization, prevents repeated exposure fatigue, and enables technically controlled emotion-responsive advertisement delivery without persistent biometric identification. Accompanied Drawing [FIGS. 1-2]
Disclaimer: Curated by HT Syndication.
