MUMBAI, India, July 7 -- Intellectual Property India has published a patent application (202621055682 A) filed by Sage University on May 01, 2026, for A Method And A System For Real-Time Control Of Pricing Parameters In A Digital Campaign.
Inventors include Dr. Prashant Jain; Mr. Kunal Survey; Ms. Jyoti Goswami; Dr. Sumit Jain; Dr. Abhay Kothari; and Mr. Lakhmi Chand Deshmukh.
The application for the patent was published on July 03, 2026, under issue no. 27/2026.
Abstract: A METHOD AND A SYSTEM FOR REAL-TIME CONTROL OF PRICING PARAMETERS IN A DIGITAL CAMPAIGN The present invention relates to a method and system for real-time control of pricing parameters in digital campaigns using a distributed computing architecture. The system integrates physical-environment signals obtained from sensors with digital campaign performance metrics to enable event-driven pricing decisions. An edge computing node processes sensor data to generate structured event information, which is combined with campaign metrics to detect events and compute pricing adjustments. The computed adjustments are applied in real time through programmatic interfaces. A machine learning module updates a pricing model using outcome feedback to enable continuous refinement of pricing decisions. The invention provides reduced latency, improved data utilization, and adaptive optimization through a closed-loop framework. The system enhances conversion rates, improves return on advertising expenditure, and enables context-aware pricing by integrating real-world signals with digital campaign performance in a unified and scalable architecture. Fig. 1 is the representative figure.
Disclaimer: Curated by HT Syndication.
