MUMBAI, India, Jan. 9 -- Intellectual Property India has published a patent application (202531131721 A) filed by Prof. Dr. Pralay Ganguly; Dr. G. Radha Krishna Murthy; Dr. G. Naveen Kumar; Dr. K. Kalpana; and Dr. Sachin Trilokinath Sidhra, Kolkata, West Bengal, on Dec. 25, 2025, for 'the impact of employer branding on talent acquisition.'
Inventor(s) include Prof. Dr. Pralay Ganguly; Dr. G. Radha Krishna Murthy; Dr. G. Naveen Kumar; Dr. K. Kalpana; and Dr. Sachin Trilokinath Sidhra.
The application for the patent was published on Jan. 9, under issue no. 02/2026.
According to the abstract released by the Intellectual Property India: "The invention relates to a system and method for improving talent acquisition by integrating employer branding insights into recruitment processes. The approach involves collecting employer-related perception data from multiple sources and analyzing such data to determine its influence on candidate attraction, engagement, and hiring outcomes. By transforming qualitative branding signals into measurable indicators, the invention enables organizations to better understand how employer perception affects recruitment performance. The invention further provides analytical and predictive capabilities that link employer branding indicators with key talent acquisition metrics. Based on these insights, the system generates recommendations to optimize recruitment strategies, enhance candidate experience, and improve hiring efficiency. The disclosed invention supports continuous evaluation and strategic alignment of employer branding efforts with organizational talent acquisition objectives."
Disclaimer: Curated by HT Syndication.
