MUMBAI, India, May 29 -- Intellectual Property India has published a patent application (202641061683 A) filed by Christ University, Bengaluru, Karnataka, on May 15, for 'system and method for predicting spending willingness on spiritual wellness products using behavioural modelling.'
Inventor(s) include Dr. Manisha Saxena; and Budige Medha Sri.
The application for the patent was published on May 29, under issue no. 22/2026.
According to the abstract released by the Intellectual Property India: "The present invention relates to consumer analytics and behavioural modelling, and more particularly to a system and method for predicting willingness to spend on spiritual wellness products. The system includes a brand equity node, spirituality node, sustainability node, packaging and service quality node, mindfulness node, and willingness-to-spend node, operatively coupled with a data acquisition layer and an analytical processing layer. Consumer response, behavioural, transactional, and digital interaction data are mapped to constructs generated by the nodes, and direct influence paths together with mindfulness-based moderation links are estimated to generate a spending prediction output. The invention enables joint evaluation of internal value-based and external market-facing determinants, and may further provide spending readiness scores, premium acceptance measures, ranked determinant profiles, and segmented consumer classifications for market research, pricing, recommendation, and decision-support applications."
Disclaimer: Curated by HT Syndication.
