MUMBAI, India, April 17 -- Intellectual Property India has published a patent application (202641042184 A) filed by Hindustan Institute Of Technology And Science, Chennai, Tamil Nadu, on April 2, for 'system and method for optimizing consumer-centric marketing of organic products using health awareness, environmental concern, government support, and growth potential parameters.'
Inventor(s) include Shalini William; and Dr S Chinnathambi.
The application for the patent was published on April 17, under issue no. 16/2026.
According to the abstract released by the Intellectual Property India: "The invention "System and Method for Optimizing Consumer-Centric Marketing of Organic Products Using Health Awareness, Environmental Concern, Government Support, and Growth Potential Parameters" presents an intelligent digital framework that leverages Artificial Intelligence (AI), the Internet of Things (IoT), and algorithmic decision-making to reimagine how organic products are marketed to consumers. This invention offers an alternative to traditional marketing approaches, including using consumer dimensions of behavioral health awareness, environmental ethics, and policy influence, prevalent miscommunication and greenwashing about organic products marketed to consumers. The holistic system comprises five major modules: 1) an AI-Powered Consumer Behavior Analysis Module that applies machine learning to assess health and environment-based consumer motivations; 2) an IoT-Enabled Transparency Module that tracks supply chain information and product authenticity; 3) a Algorithmic Decision-Making Module that utilizes predictive analytics to optimize pricing, promotional, and channel allocations for consumers; 4) a Government Policy Synchronization Unit that monitors real-time regulatory updates and certification; and, 5) a Digital Marketing Execution Module that tests data-based digital campaigns with continuous feedback loops. The system also incorporates a Consumer Education and Anti-Greenwashing Interface which validates marketing claims with certified data and promotes consumer trust and awareness through interactive educational tools. The industrial applications include organic farming, e-commerce, certification agencies, and government entities. The invention promotes marketing transparency and consumer confidence, supports sustainable development, and encourages the integration of promotional efforts with environmental and public policy initiatives. In short, the invention is a data driven, ethical, and scalable digital ecosystem for transparent and sustainable marketing of organic products."
Disclaimer: Curated by HT Syndication.
