MUMBAI, India, April 10 -- Intellectual Property India has published a patent application (202411072169 A) filed by Assertion, Inc., Middletown, U.S.A., on Sept. 24, 2024, for 'system and method for implementing personalised call branding.'
Inventor(s) include Srinivasan Narayanan; Satyam Lad; Sreekanth Subrahmanya Nemani; and Sanjay P.
The application for the patent was published on April 10, under issue no. 15/2026.
According to the abstract released by the Intellectual Property India: "The present disclosure provides a system (106) and a method (300) for generating personalized branding content using Generative Artificial Intelligence (Gen AI). The system (106) receives campaign-specific data from entities, where the campaign-specific data includes default branding elements. The system (106) receives data and generates, via a Generative Artificial Intelligence (Gen AI) engine (214), customized messages to users based on the campaign-specific data and the data. The system (106) configures a pre-call consent message prior to establishing a call with the users and transmits a call purpose message and a branding content during the call, where the one or more customized messages include the call purpose message and the branding content. The system (106) in response to a determination that a response time associated with the Gen AI engine (214) exceeds a predetermined value generates pathways to transmit the default branding elements to the users."
Disclaimer: Curated by HT Syndication.
