MUMBAI, India, Aug. 8 -- Intellectual Property India has published a patent application (202441007204 A) filed by Adla Private Limited, Bangalore, Karnataka, on Feb. 2, 2024, for 'system and computer implemented method for personalised and dynamic advertisement generation using multi-sensor integration.'
Inventor(s) include Santosh Manivannan.
The application for the patent was published on Aug. 8, under issue no. 32/2025.
According to the abstract released by the Intellectual Property India: "The present invention relates to a system (100) for personalized and dynamic advertisement generation. The system (100) comprises a display device (112) configured to present advertisement content, an input means (102) for receiving user interactions, one or more sensors (104) for capturing real-time user and environmental data, a data repository (108) for storing advertisement content, and a processing module (106) operably connected to these components. The processing module (106) is configured to receive real-time data from the one or more sensors (104) and input means (102), analyze contextual and user-specific parameters including demographics, engagement levels, and detected preferences, retrieve advertisement content from the data repository (108) or dynamically generate advertisement content by modifying advertisement attributes, adapt the advertisement in real time by adjusting visual elements, textual content, or subject representation based on detected user characteristics and environmental conditions, and transmit the retrieved or generated advertisement to the display device (112)."
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