MUMBAI, India, Jan. 9 -- Intellectual Property India has published a patent application (202521087856 A) filed by Dr. Virendra Chavda; Dr. Jigar Nagvadia; Sudeep Shetty N; Dr. Kashmira Mathur; Shazia. B; T. S. Srilalitha; Mr. Rohit Koul; and Ritu Koul, Gandhinagar, Gujarat, on Sept. 16, 2025, for 'social marketing mix: a framework for promoting mental health services.'
Inventor(s) include Dr. Virendra Chavda; Dr. Jigar Nagvadia; Sudeep Shetty N; Dr. Kashmira Mathur; Shazia. B; T. S. Srilalitha; Mr. Rohit Koul; and Ritu Koul.
The application for the patent was published on Jan. 9, under issue no. 02/2026.
According to the abstract released by the Intellectual Property India: "The invention presents a Social Marketing Mix framework specifically designed for promoting mental health services. It adapts marketing principles to healthcare by integrating seven key elements Product, Price, Place, Promotion, People, Process, and Physical Evidence. This structured model addresses challenges such as stigma, accessibility barriers, and lack of awareness by reframing mental health services in consumer-oriented terms. The framework enhances service acceptance through persuasive communication, convenient delivery channels, and quality assurance mechanisms. It is adaptable across various cultural and organizational contexts, enabling policymakers and service providers to design effective campaigns. The invention thus provides a systematic, scalable, and evidence-based approach to improve awareness, reduce stigma, and increase the utilization of mental health services globally."
Disclaimer: Curated by HT Syndication.
