Intellectual Property India Publishes Patent Application for 'Multi-Sensory Immersive Pod For Experiential Marketing' Filed by Dr. Mohammed Mustehsan; Dr. Anumeha Mathur; Dr. Garima Khangarot; Dr. Varsha Jaiswal; Dr. Syed Mohd Jamal Mahmood; Dr. Uzma Rukhsar; and Mr. Venkatesh Bharti

MUMBAI, India, Jan. 9 -- Intellectual Property India has published a patent application (202511113491 A) filed by Dr. Mohammed Mustehsan; Dr. Anumeha Mathur; Dr. Garima Khangarot; Dr. Varsha Jaiswal; Dr. Syed Mohd Jamal Mahmood; Dr. Uzma Rukhsar; and Mr. Venkatesh Bharti, Sohna, Haryana, on Nov. 18, 2025, for 'multi-sensory immersive pod for experiential marketing.'

Inventor(s) include Dr. Mohammed Mustehsan; Dr. Anumeha Mathur; Dr. Garima Khangarot; Dr. Varsha Jaiswal; Dr. Syed Mohd Jamal Mahmood; Dr. Uzma Rukhsar; and Mr. Venkatesh Bharti.

The application for the patent was published on Jan. 9, under issue no. 02/2026.

According to the abstract released by the Intellectual Property India: "The present invention relates to a multi-sensory immersive pod designed for experiential marketing applications in showrooms, exhibitions, and promotional environments. The pod comprises a compact, semi-enclosed structure having a wave-form external shell with illuminated seam accents, and an interior surface integrated with a curved OLED display panel. The system includes a plurality of synchronized sensory modules, namely a scent dispersion unit, a directional audio system, and an ambient lighting array, all operatively coupled to a central control unit. At least one IoT-enabled motion or gesture sensor is configured to detect the presence and interaction of a user inside the pod. Upon detection of such interaction, an AI-based content engine dynamically generates and modifies multimedia output, thereby enabling a responsive, adaptive storytelling experience that reflects a brand's narrative or product scenario. The coordinated operation of the OLED display, audio, scent, and lighting modules produces a unified immersive environment that physically manifests marketing content as a multi-sensory experience. The invention provides a portable, modular device enabling experiential campaigns to be delivered with structural, sensory, and intelligent integration not present in conventional promotional tools."

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