MUMBAI, India, June 20 -- Intellectual Property India has published a patent application (202321087017 A) filed by Tata Consultancy Services Limited, Maharashtra, on Dec. 19, 2023, for 'method and system for dynamic promotional offer recommendation.'
Inventor(s) include Thirunavukkarasu, Jeisobers; Chandran, Prasanna; Thangavel, Vaira Muthu; Ulaganathan, Selva Ganapathy; Chaudhury, Abhishek Narayan; and Seth, Amit Kumar.
The application for the patent was published on June 20, under issue no. 25/2025.
According to the abstract released by the Intellectual Property India: "This disclosure relates generally to a method and system for assigning an ideal promotional offer on the plurality of items in a cart in real-time. Retailers have huge number of promotional offers and complex eligibility rules leading to explored number of combination of offers eligible to cart items in real time. It becomes challenging to identify the ideal offers that need to be assigned to cart items in real time. In addition, retailers introduce new promotional offers at frequent intervals and leading to adjust analytical framework every time as per the new promotional offer added. The disclosed method provides a mechanism wherein existing promotional offers are mapped with the cart items that maximize benefit to the shopper and also handles new promotional offers by assigning a suitable objective function automatically. Therefore, ideal combination of offers is provided to the shopper seamlessly."
Disclaimer: Curated by HT Syndication.
