MUMBAI, India, Feb. 13 -- Intellectual Property India has published a patent application (202611002251 A) filed by Comviva Technologies Limited, Gurugram, Haryana, on Jan. 8, for 'method and system for configuring marketing campaigns using agentic artificial intelligence.'
Inventor(s) include Armstrong, Gregory John; Shastri, Mukund Narayan; and Baweja, Piyush.
The application for the patent was published on Feb. 13, under issue no. 07/2026.
According to the abstract released by the Intellectual Property India: "A method (600) for configuring marketing campaigns using agentic artificial intelligence (AI) is disclosed. The method (600) includes receiving a natural language input comprising a campaign intent. Further, the method (600) includes extracting campaign vitals from the input. Furthermore, the method (600) includes generating structured queries and corresponding relevant configuration data based on correlation of the campaign vitals and campaign configuration data stored on a vector database (DB) (204). Moreover, the method (600) includes configuring trigger parameters based on the campaign vitals and the trigger type in response to the generation of the structured queries and the corresponding relevant configuration data. Thereafter, the method (600) includes configuring, by a message agent, message fields associated with the communication channel. The method (600) also includes validating the trigger parameters and the message fields against database rules. Finally, the method (600) includes outputting the structured campaign configuration for deployment to a marketing platform."
Disclaimer: Curated by HT Syndication.
