MUMBAI, India, Jan. 9 -- Intellectual Property India has published a patent application (202521110528 A) filed by Symbiosis International, Pune, Maharashtra, on Nov. 12, 2025, for 'internet of things adaptive marketing strategy system via iot analytics.'
Inventor(s) include Gaurav Singh Rana; Pranjal Kumar; and Dr. Ca. Prasanna Kulkarni.
The application for the patent was published on Dec. 12, under issue no. 50/2025.
According to the abstract released by the Intellectual Property India: "A system (100) for adaptively selecting and optimizing marketing strategies using real-time analytics of multi-modal data from IoT Devices & Sensors (10) including wearables (11), smart shelves (12), and beacons (13) is disclosed. Data is pre-processed at an Edge Gateway and analyzed by a Cloud Analytics Engine (20) with an ML Module (21) to segment audiences, predict tactics, and output context-aware decisions. Strategy Orchestration (30) activates across CRM & Content Platforms (31), Digital Ads (32), and in-store Displays (33), while Metrics DB & Feedback (40) closes the loop for continuous refinement. A Dashboard (50) provides visibility and authorized overrides. Privacy-preserving processing secures customer information throughout the pipeline. The invention enables automated, real-time orchestration of content, channel, and timing for diverse business environments consistent with the architecture illustrated in figure 1."
Disclaimer: Curated by HT Syndication.
