MUMBAI, India, Feb. 27 -- Intellectual Property India has published a patent application (202641017628 A) filed by Raksha S V; Ms. Krupa B P; Vikasa Gowda B K; Mr. Harshith R; and Chaithanya M H, Mandya, Karnataka, on Feb. 17, for 'impact of integrated advertising, commercial transactions within virtual environments and digital simulations.'
Inventor(s) include Raksha S V; Ms. Krupa B P; Vikasa Gowda B K; Mr. Harshith R; and Chaithanya M H.
The application for the patent was published on Feb. 27, under issue no. 09/2026.
According to the abstract released by the Intellectual Property India: "The present invention relates to a system and method for integrating adaptive advertising and secure commercial transactions within virtual environments and digital simulations. The system comprises a behavioral analytics engine, contextual advertisement rendering module, transaction management subsystem, secure payment gateway, and security verification layer operating within an immersive platform. User interaction data is analyzed using artificial intelligence to generate dynamic engagement profiles, enabling context-aware advertisement placement within three-dimensional environments. Upon user interaction with advertised content, a secure in-environment transaction interface processes payments through encrypted gateways supporting fiat currency, digital wallets, and blockchain-based assets. A security verification layer authenticates user identity and validates transactions using distributed ledger mechanisms. The invention eliminates fragmentation between advertising and commerce in immersive platforms, enhances monetization efficiency, ensures secure digital asset transfer, and maintains uninterrupted user immersion across metaverse, gaming, and augmented reality ecosystems."
Disclaimer: Curated by HT Syndication.
