MUMBAI, India, May 29 -- Intellectual Property India has published a patent application (202611048957 A) filed by Dr. Rupa Rathee Seema Malik; Swati Dagar; Monika Singh; Manjeet; Anshika; Komal Gahlawat; Shivangi Dixit; and Dr Saadat Saba, Sonipat, Haryana, on April 17, for 'emotional ai and gamification: examining the role of affective computing in customer engagement.'
Inventor(s) include Dr. Rupa Rathee; Seema Malik; Swati Dagar; Monika Singh; Manjeet; Anshika; Komal Gahlawat; Shivangi Dixit; and Dr Saadat Saba.
The application for the patent was published on May 29, under issue no. 22/2026.
According to the abstract released by the Intellectual Property India: "The present invention discloses an integrated Emotion-Adaptive Customer Engagement System (100) that combines affective computing with dynamic gamification to personalise customer engagement in real time. The system (100) comprises a Multimodal Affective Sensing Module (110) that captures facial expression, speech, physiological, and textual affective signals; an Emotion Classification Engine (120) that infers discrete and continuous emotional state descriptors using deep learning fusion models; an Emotion-to-Engagement Mapping Module (130) employing a contextual bandit reinforcement learning algorithm to select optimal gamification configuration profiles based on the detected emotional state and individual customer history; a Gamification Engine (140) that dynamically adjusts challenge difficulty, reward type and magnitude, mission theme, and social engagement parameters; a Customer Engagement Interface (150) that renders the adapted experience with emotion-responsive visual design; a Data Management and Privacy Layer (160) implementing federated learning and differential privacy; and a Business Analytics Dashboard (170) for operator insights. The invention addresses the unmet need for a unified, closed-loop, emotion-adaptive gamification platform for commercial customer engagement."
Disclaimer: Curated by HT Syndication.
