MUMBAI, India, Feb. 13 -- Intellectual Property India has published a patent application (202641007436 A) filed by R. M. K. Engineering College, Chennai, Tamil Nadu, on Jan. 26, for 'customer segmentation using image processing and computer vision techniques.'
Inventor(s) include Ms P Ramya.
The application for the patent was published on Feb. 13, under issue no. 07/2026.
According to the abstract released by the Intellectual Property India: "The present invention relates to a Customer Segmentation hardware and software system that automatically identifies and generates profiles of prototypical customers from large-scale e-commerce and electronic databases. The system analyzes existing customer data and maps each customer to one or more representative profiles, thereby producing an efficient summarized segmentation of the database. The invention integrates transaction data, geo-demographic data, attitudinal data, pre-profile store data, and lifestyle data to construct detailed customer profiles using a profile generation module. These profiles include one or more parameters used to cluster customers based on behavioral and value-based attributes. A segmentation detector operates on a multidimensional space comprising a profile parameter dimension, a profitability value dimension, and a customer status dimension aligned with defined business goals. The resulting segmentation supports customized website development, targeted promotional strategies, and predictive analysis of consumer behavior. The invention enables businesses to enhance decision-making, optimize marketing effectiveness, and improve customer relationship management through automated and intelligent customer profiling."
Disclaimer: Curated by HT Syndication.
