MUMBAI, India, April 10 -- Intellectual Property India has published a patent application (202421076106 A) filed by Tata Consultancy Services Limited, Maharashtra, on Oct. 8, 2024, for 'competitive pricing enabler and method assisted by generative artificial intelligence (genai) models.'
Inventor(s) include Thirunavukkarasu, Jeisobers; Ellappasamy, Karthik; Ulaganathan, Selva Ganapathy; Thangavel, Vaira Muthu; and Kumar, Hareesh.
The application for the patent was published on April 10, under issue no. 15/2026.
According to the abstract released by the Intellectual Property India: "Competitive pricing is the process of choosing strategic price points for items by retailers by considering their competition. It enables retailers to understand their current position in pricing as compared with their competitors and to optimize their pricing strategies accordingly. Existing technologies associated with competitive pricing do not consider the underlying mechanism of competitor price changes and examine competitor price changes in one dimension. Embodiments of the present disclosure provide a system and a method for pre-empting various dimensions of price variations for competitor items by capturing mechanism of competitive pricing in multiple dimensions by using multimodal GenAI foundation models and to enable integration of a plurality of applications associated with competitive pricing."
Disclaimer: Curated by HT Syndication.
