MUMBAI, India, Feb. 6 -- Intellectual Property India has published a patent application (202641007338 A) filed by Desidi Narsimha Reddy; and Vishal Reddy Namireddy, Hyderbad, Telangana, on Jan. 25, for 'big data analytics and consumer behaviour: understanding the role of ai in decision making.'

Inventor(s) include Desidi Narsimha Reddy; and Vishal Reddy Namireddy.

The application for the patent was published on Feb. 6, under issue no. 06/2026.

According to the abstract released by the Intellectual Property India: "The invention presents an innovative system and method for leveraging big data analytics to dissect consumer behavior, with a focus on elucidating AI's integral role in decision-making processes. In an increasingly data-driven world, businesses struggle with opaque AI predictions that fail to explain behavioral influences. This system addresses this by integrating real-time data ingestion from e-commerce, social platforms, and IoT devices into a hybrid AI framework. Key components include transformer models for advanced pattern recognition, federated learning for secure, distributed training, and explainable AI tools to demystify predictions. For example, the system processes transactional data (e.g., purchase histories), textual sentiment from reviews, and behavioral signals from app usage to build dynamic consumer profiles. It predicts outcomes like purchase intent with high accuracy (e.g., 80% in case studies) while providing visual explanations, such as feature importance graphs showing how AI recommendations sway choices by 20-30%. Novel aspects include real-time adaptability without extensive historical data and incorporation of decision theory for nuanced insights. Applications span retail for personalized marketing, finance for risk assessment, and e-commerce for churn prevention. By overcoming prior art limitations like batch processing and lack of interpretability, this invention empowers ethical, transparent AI use, fostering trust and efficiency. Implementation on cloud infrastructure ensures scalability for petabyte-scale data. Overall, it transforms raw big data into strategic intelligence, highlighting AI's decision-shaping mechanisms."

Disclaimer: Curated by HT Syndication.