MUMBAI, India, March 13 -- Intellectual Property India has published a patent application (202611007788 A) filed by Himanshu Gupta; Megha Bhatia; Nisha Agarwal; Aarti Garg; and Swati Rai, Moradabad, Uttar Pradesh, on Jan. 27, for 'an integrated marketing-finance decision framework for predicting stock market movements through individual investor journey modeling.'
Inventor(s) include Himanshu Gupta; Megha Bhatia; Nisha Agarwal; Aarti Garg; and Swati Rai.
The application for the patent was published on March 13, under issue no. 11/2026.
According to the abstract released by the Intellectual Property India: "The current invention reveals a system and process of simulating the behavioral development of individual investors under an organized system of decisions called as Individual Investor Journey. The process includes three steps, including prepurchase assessment, purchase implementation, and post purchase follow-up. The invention has brought a new construct, which is known as Individual Investor Preponderance (IIP), which quantitatively isolates the effect of retail investors by quantifying variation in transaction frequency at various levels of traded volume variation. The trend indicators of the social media popularity are approximated as gauges of investor sentiment that are incorporated in the econometric forecasting models that include a Vector Autoregression model or a causality model to ascertain the directional relationship between investor participation, sentiment and changes in stock price valuation. This invention offers a superior marketing-finance analytical platform, through which firms can forecast behavioral investor-based market dynamics, augment shareholder engagement strategies, and better the decision intelligence in capital markets that are progressively affected by individual investor efforts."
Disclaimer: Curated by HT Syndication.
