MUMBAI, India, March 14 -- Intellectual Property India has published a patent application (202618018080 A) filed by Dentsu Inc., Tokyo, on Feb. 18, for 'an information processing apparatus and a method for advertisement distribution.'
Inventor(s) include Matsunaga, Hisashi; and Maekawa, Shun.
The application for the patent was published on March 13, under issue no. 11/2026.
According to the abstract released by the Intellectual Property India: "The present invention discloses an information processing apparatus and a method for advertisement distribution. The information processing apparatus comprising: an acquiring unit (13) configured to at least acquire first identification, and second identification information; a control unit (11) configured to perform control to identify a combination of the television viewing log, the advertisement ID and the information regarding the television identifier corresponding to the same IP address on the basis of the first identification information and the second identification information, wherein the control unit stores the identified combination, wherein the control unit identifies a plurality of television viewing logs corresponding to information regarding the identical television identifier on the basis of a plurality of first identification information, wherein the control unit determines that the plurality of television viewing logs corresponding to the information regarding the identical television identifier are information regarding the same user, wherein the control unit determines whether the information regarding the television identifier and the advertisement ID belong to the same house hold based on at least one of a first criterion and a second criterion, and wherein the control unit is configured to perform at least one of the following: correcting the information regarding the television viewing log based on a television viewing log including individual data regarding an individual audience rating collected as a representative of a viewing tendency of general users, estimating the information regarding the television viewing log of a predetermined user from the television viewing log of a user having a characteristic similar to that of the predetermined user, or classifying a part of or all of users into an audience group based on a television viewing time and/or a viewing frequency for each user and performing an advertisement distribution based on the television viewing log to a device utilized by users in a predetermined audience group."
The patent application was internationally filed on Apr. 20, 2017, under International application No.PCT/JP2017/015946.
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