MUMBAI, India, Jan. 9 -- Intellectual Property India has published a patent application (202511114217 A) filed by Manipal University, Jaipur, Rajasthan, on Nov. 20, 2025, for 'a system for smart customer experience enhancement using internet of things (iot).'
Inventor(s) include Dr. Smita Sharma.
The application for the patent was published on Jan. 9, under issue no. 02/2026.
According to the abstract released by the Intellectual Property India: "The present invention relates to a system for smart customer experience enhancement using internet of things (IoT). The system utilizes a substantial body of literature to analyze the impact of IoT on the practice of marketing. The system comprises a plurality of interconnected modules configured to transform conventional customer experience into a Smart Customer Experience through Internet of Things (IoT)-enabled data acquisition, artificial intelligence processing, and adaptive marketing engagement. The present invention system suggests that IoT is revolutionizing customer experience and marketing and aids smart living. By incorporating real-time data through various devices attached to common networks, businesses can provide customized, context-specific promotions and increase sustainable consumer engagement."
Disclaimer: Curated by HT Syndication.
