MUMBAI, India, Jan. 9 -- Intellectual Property India has published a patent application (202541133216 A) filed by Christ University, Bengaluru, Karnataka, on Dec. 29, 2025, for 'a system for quantitative analysis of integrated marketing strategies on fast-food consumer purchase behavior.'
Inventor(s) include Srinivasan Moharkonda Balalrishnan; Priyadarshini Srinivasan Moharkonda; and Ryan Paul.
The application for the patent was published on Jan. 9, under issue no. 02/2026.
According to the abstract released by the Intellectual Property India: "A system and method for quantitative analysis of integrated marketing strategies on fast-food consumer purchase behavior across generational cohorts is described, belonging to the field of marketing analytics. The invention employs a survey module that gathers consumer responses through multiple-choice and Likert scale items covering digital marketing engagement, promotions and discounts, mobile app usage, celebrity endorsement, and perceived value for money. A generational segmentation module categorizes respondents into Generation Z, Millennials, and Generation X, while a data acquisition module aggregates and standardizes the collected data. A statistical analysis module then processes the aggregated data using reliability testing, nonparametric correlation analysis with Spearman's coefficient, and the Kruskal-Wallis test to assess differences among the generational cohorts, thereby providing a comprehensive method for evaluating the impact of diverse marketing strategies on fast-food purchase frequency."
Disclaimer: Curated by HT Syndication.
